Reef Aquarium Vending Machine!

Brazilian company, Gomes da Costa, a leading company in the production and marketing of fish products, has come up with an innovative way of selling its produce by introducing the only vending machine in the world to feature a reef aquarium, complete with fish and corals.

The first machine was installed earlier this month inside the restaurant Equilibrium, at the Academy of Competition, Sao Paulo, and dispenses Gomes da Costa’s ready to eat Tuna Salad line in three different flavours.

Apparently the vending machine translates the brand concept of: “The best of the sea for you”.

An aquarium maintenance company services the reef tank weekly.

Further vending machines are expected to be installed in gymnasiums and other busy locations, promoting the idea of practical, healthy snacks.

Gomes da Costa, part of the Spanish Grupo Calvo, is a company with over 55 years of history in Brazil.  Its plant in Itajai, Brazil, is the largest complex of capture, receipt and processing of fish in Latin America, generates more than 1,600 jobs, and produces more than one million cans of fish daily.

Tim Hayes

Midland Reefs